Suppliers You Should Know: Pearl Tree

Founder Soraya Jouzy on her range of wellness and beauty products for businesses and retailers

Soraya Jouzy
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Soraya Jouzy

Pearl Tree founder Soraya Jouzy dicusses how the company has adapted its offering amid the COVID-19 pandemic while helping clients and suppliers to support eachother during this time.

Tell us about your company?
Pearl Tree is a leader in clean beauty and wellbeing brand distribution throughout Middle East and British Indian Ocean. Pearl Tree is a subsidiary of H.C.I a luxury procurement company with a 50+ year track-record spanning operational activity in 25 countries across four continents.

How many people do you employ?
15+ people

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What are your core services?
We distribute our brands across multiple channels including hospitality, spa, luxury retail, e-commerce, airline, corporate, government, palaces, salon and TV shopping in over 10+ countries. At the core of our services is a passion and focus on wellbeing and championing effective clean beauty brands in a region besotted with chemical and surgical quick-fix options. Our services extend beyond distribution as we invest in education and communication across media and work with governments and corporatations to promote our mission and brands.

What new products or services have you launched recently?
Well the last few months have been dominated by COVID-19, our response has been too launch new digital services and really focus on highlighting the relevance of our natural products in helping to boost our wellbeing and protect our immune systems during this challenging period.
In particular we’ve been working in partnership with media to underscore the power of essential oils and extracts to help improve sleep, relieve stress, boost energy and lift mood during as well as sharing ideas to create your own spa rituals at home.
In addition, we’ve launched a wellbeing and clean beauty helpline via WhatsApp where customers can ask our expert team questions on how best to switch their current skincare regime to a cleaner one as well as offering wellbeing tips. 

How have you responded to COVID-19?
We’ve responded to the challenges of COVID-19 through:
1. Supporting the region’s wellbeing through campaigns & tips to support.
2. Campaigns to highlight relevant products especially those that help us to sleep and de-stress and protect our immune system.
3. Fulfilment and delivery service on behalf of clients (own infrastructure).

What else does the hotel industry have to look forward to from you in 2020?
Support. The industry more than ever will require partnerships to get back on-track. Both clients and suppliers will have to work together to find effective ways to mutually support each other in-order to achieve the best results. We are fortunate to have strong relationships with our clients and brands  resulting in a number of pro-active ideas to help support revenue in the rooms and spa when the market returns to some level of normality. We will all have to do more with less for an extended period.

What do you offer above and beyond client expectations?
We care. This reflected in the long-term approaches we pursue when developing opportunities and overcome challenges. We believe in relationships and not impersonal hollow transactions, this reflected in our account management approach and underpinned by our guiding values, the essential source of success for the last 50 years and the bedrock for our future success.

How can hotels contact you?
Tel: +971 (0) 43 685 447, Email: soraya@pearltree.ae, Web: www.pearltree.ae

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