Hansgrohe moves into online sales

The manufacturer will deliver its products through Amazon

The German company has a strong presence in the Middle East, having opened showrooms in Abu Dhabi and Amman in 2016
The German company has a strong presence in the Middle East, having opened showrooms in Abu Dhabi and Amman in 2016

Premium bathroom and kitchen product manufacturer Hansgrohe has moved into online sales to overcome the current movement restrictions across the globe.

Working with Amazon, the German brand will deliver a range of its products through Amazon.ae to serve its Middle Eastern customers. Products include kitchen items, mixers and shower systems.

Hansgrohe Middle East marketing manager Florian Tronel said: “Moving into the online sales space in this region has been on the cards for a while as we saw this sector begin to grow and heard more demand from consumers for this service from us.”

Tronel added: “We currently have a twelve-month plan in place to add more products from all the Hansgrohe ranges, especially the novelties shown during our attendance at recent top international tradeshows such as ISH Frankfurt. We are excited that this will mean more people than ever can enjoy the beauty of water though the Hansgrohe experience.”

The German company has a strong presence in the Middle East, having opened showrooms in Abu Dhabi and Amman in 2016 and having established showrooms in Dubai and Saudi Arabia also.

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