Beauvallet to introduce new meat brand at Gulfood 2020

Or Rouge will bring Limousin breed, halal beef to the region

Or Rouge products will also be traceable via a NFC chip on the label
Or Rouge products will also be traceable via a NFC chip on the label

Meat manufacturer Beauvallet has announced its participation at Gulfood 2020, along with plans to introduce a new meat brand to the Middle Eastern market.

Specialising in the selection, processing, cutting and packaging of high-quality French meat, the company offers beef, young cattle, lamb and offal of these species.

For the occasion of Gulfood, its Or Rouge brand will be introduced. Or Rouge is a meat brand offering high-end French Limousin cattle breed meat which is also certified halal.

Did you like this story?
Click here for more

The managers of the Halal Food Quality certification will be answering questions on February 18 at the exhibition, which will be followed by Beauvallet handing out meat samples to visitors.

Beyond its halal certification, Or Rouge products will also be traceable via a NFC chip on the label, the scanning of which will show the origins of the farm and the animal.

Beauvallet export sales manager, Helder Pereira commented: “The specialisation of the Limousin meats involves a stability and finesse of its meat grain, a good muscle development of the cattle and an excellent yield of lean meat: more than 70% on live weight, more than 75% on muscle weight over carcass weight as well as lower proportion of bones and fat (11%).”

Gulfood 2020 will take place at Dubai World Trade Centre from February 16 to 20.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine