Storm partners with SCA Germany

The companies have signed a two-year sponsorship deal for competitions on the German circuit

Storm will be present at barista competitions across Germany
Storm will be present at barista competitions across Germany

The world of speciality coffee and barista competitions is to see a new collaboration between the Storm coffee machine and the SCA (Specialty Coffee Association) in Germany.

Storm will be present at the Deutsche Cuptasting Meisterschaften to be held from February 9 to 11 in Bremen and will be the offical coffee machine of the Deutsche Barista & Deutsche Latte Art Meisterschaften competitions from February 28 to March 1in Hamburg. The speciality machine will also be used at the Deutscher Brewers Cup & Coffee in Good Spirits Meisterschaften from March 26 to 28 in Unterhaching.

The sponsorship agreement will see the use of Storm Standard for all the national finals, with the competing baristas benefitting from a wealth of knowledge developed over the years thanks to collaborations with champions such as Arnon Thitiprasert and Michalis Dimitrakopoulos.

Did you like this story?
Click here for more

“We are particularly proud that SCA Germany has chosen to rely on Storm technology to guarantee the highest technical standards for these three competitions,” said Federico Gallia, CEO of Storm Barista Attitude. “Since its launch at Host 2017, Storm has always engaged in promoting the professionalism of baristas and supports these competitions to the full, aiming to spread the culture of specialty coffee and to recognize technical excellence and know-how throughout the world. Moreover, the German market has shown a particular interested in the potential of Storm and we are pleased to be able to promote our brand further through these types of events."

For more information, visit

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine