Stefanos Domatiotis launches coffee brewing product in the UAE
The coffee industry in the Middle East will be valued at $44 billion by 2021
The coffee industry in the Middle East is expected to grow to $44 billion by 202,1 according to Euromonitor International.
Cultural shifts across MENA have seen a rise in coffee consumption with sales growing at twice the global average.
World Brewers Cup Champion and celebrity barista, Stefanos Domatiotis has introduced a brewing gadget called the Brewista GEM Series Porcelain Dipper in the UAE.
Designed by Stefanos Domatiotis, the brewing innovation is used to create cups of coffee for users of all experience levels.
Over 2.25 billion cups of coffee are consumed globally every day and the global market value of the beverage is expected to see an annual growth rate of 5.5% according to Mordor Intelligence.
In a series of events conducted in Abu Dhabi and Dubai, organised by Brewing Gadgets General Trading LLC, Stefanos Domatiotis provided live demonstrations of the recently launched product, also revealing his brewing tips and tricks for using the Brewista GEM Series Dripper.
The GEM Series Porcelain Dripper comes with a thermo system which enables steady water flow and traps aroma modules as it is made with porcelain allowing heat retention and consistent brewing.
Speaking at the event, Stefanos Domatiotis said: "Pour-over coffee brewing has gained a lot of popularity not only among coffee professionals, but also among consumers. However, the results were not always consistent despite the availability of great devices and all the essential ingredients and skills. I was trying to find the solution to enable everyone out there to create a consistent cup of coffee with extraordinary brew characteristics and the GEM Series Porcelain Dripper seems to be the perfect answer”.
The brewer's lid also gives the device its diamond shape, a style point reinforced with the GEM Series name. Additionally, a system of vertical and horizontal ribs on the brewer's inner walls are designed to prevent solids from clumping at the bottom of the brew bed while allowing water to flow consistently by separating the included paper filter from the inner walls.
Commenting on the launch events held in UAE, Brewing Gadgets Middle East’s GM, Franklin Carvalho said: "It has been our endeavour to bring the most innovative and creative brewing products to the Middle East markets. The UAE has a vibrant coffee culture with world-class Baristas here, who definitely deserve to learn from the best in the field. So who else better than the World Coffee Champion and the innovator of the product; Stefanos Domatiotis himself? The participation and enthusiasm at the events was palpable and we are very enthusiastic about the launch of this new product. Indeed, our commitment to bring the latest to the world of coffee for these markets remains our top priority and focus as we enter 2020 and beyond."