Groupe GM: Dispensing green options

We catch up with Groupe GM France export sales manager Jerome Losi to discuss the amenity company's varied sustainable solutions

Groupe GM The Hotel Show 2019  Dubai World Trade Centre  Trade Centre Dubai United Arab Emirates 19092019 Photo by Fritz John AsuroITP Images190919 The Hotel Show Dubai 2019
ITP Images
Groupe GM The Hotel Show 2019 Dubai World Trade Centre Trade Centre Dubai United Arab Emirates 19092019 Photo by Fritz John AsuroITP Images190919 The Hotel Show Dubai 2019

Groupe GM was the first hospitality amenities company to have its own factory (based in Lyon). The fact that its products are made in France is one of its most important signatures, according to Groupe GM France export sales manager Jerome Losi. International bands (38 and counting) approach the company because of the quality of its products, added value and the fact that its DNA is in alignment with theirs. Though the company works with luxury groups including Estee Lauder, Clarins, and LVMH and, most recently, Jo Malone London innovation and sustainability are important concerns.

Losi explained: “Groupe GM is working on four different solutions. First is we know that the saying is ‘no more single-use plastic’ so we will continue to offer 50, 75, 80 and 150ml because this doesn’t represent single-use plastic. On the other hand, big hotel groups including IHG are officially saying no more small bottles. Groupe GM has been working for the past decade with 300ml eco pump dispensers, so we have an option that meets their requirements.”
Often hoteliers will request refillable bottles however, Losi explains that it’s often not a practical solution: “We are not allowed to offer refillable systems because anyone can open the bottle. We take it on a case by case basis. If you are on an island we have to say ‘Ok we will support you, but we are working hard on that’.”

Groupe GM is currently developing bottles that use PCR (post-consumer recycled) or PIR (post-industrial recycled) plastics. In addition, a ‘greener’ solution is available: “We also offer the hospitality industry eco pump bottles using bagasse (the fibrous residue that remains after sugarcane or sorghum stalks are crushed to extract their juice). It’s sugar cane mixed with PCR or PIR. We are very proud because we are the first to offer this solution.”
Solid versions of soap, shampoo, shower gel, conditioner and body lotion are yet another sustainable option. These products currently exist in one Groupe GM’s lines called Damana. Finally, wall mounted Ecosource airless dispensers, are eco-friendly offer formulas which have no preservatives and are Ecolabel-certified.

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