Supplier Q&A: The Goodness Company
Geeta Pahlajani Founder and CEO of The Goodness Company speaks to Hotelier Middle East about her new eco-friendly concept
Tell us about your company?
The Goodness Company was founded with a deeply rooted philosophy to unite soulful products with people who are passionate about leading a sustainable, natural and wholesome lifestyle.
The company was founded to shake consciousness, taking a stand against the disposable culture, with a strong emphasis on anti-throw-away culture. Consumers don’t realise the constant disposable items consumed on a daily basis end up in oceans, landfill and destroy natural ecosystems.
Due to these reasons and more, The Goodness Company is doing their part to build a better tomorrow and calling on the modern-day consumer. The Goodness Company offers exceptional, stylish and sustainable items available both online and at their retail locations, for both consumers and horeca market.
What is your newest launch?
The sustainability project by The Goodness Company launched at The Hotel Show, focuses on education for sustainable lifestyle solutions and practices in the horeca industry. To ensure this sector reduces their ecological footprint – whether this is through supply chain best practices, local sourcing, throw away culture or plastic waste reduction.
Along with education, The Sustainability Project by The Goodness Company also offers retail solutions, perfectly suited to the needs of HORECA. They include:
• HORECA 3kg “Jar of Joy” a vegan, gluten free, no palm oil hazelnut spread to rival other unhealthy options in the market (perfect for pastry chefs etc.)
• Glass and Metal Straws
• Bio-degradable bamboo toothbrushes (adult and children size)
• Plantable pencils
Why was the project created?
The Sustainability Project was created to shake consciousness, taking a stand against the disposable culture, with a strong emphasis on anti-throw-away culture. Consumers don’t realize the constant disposable items consumed on a daily basis end up in oceans, landfill and destroy natural ecosystems.
How is it relevant to hotels?
“HORECA is one of the top strategic sectors in the MENA and critical to initiating adoption of sustainable practices in local markets. Our products have been specifically designed in line with horeca specifications with extensive R&D to ensure switching to sustainable alternatives is seamless for operators without impacting bottom-line since, this is widely seen as the biggest hindrance to adoption. This is a journey that we all need to collectively embark on for a better tomorrow.”
What benefits does The Goodness Company offer hotel guests?
The sustainability project offers easy to adopt alternatives for hotel guests such as glass and steel straws, handcrafted tableware made by artisan communities, plantable stationary, bamboo toothbrushes (over 1 million plastic tooth brushes in America alone end up in landfill) along with chocolates that are vegan, contain no added sugar, all natural and palm oil free (palm oil is the number one culprit in deforestation).