Horeca Trade to rebrand as Bidfood

The rebranding will take effect from July 2019

Image used for illustrative purpose only. Image courtesy: Horeca Trade
Image used for illustrative purpose only. Image courtesy: Horeca Trade

UAE-based foodservice distributor Horeca Trade and its sister companies will “resume operations under the Bidfood name” from July 2019, the company announced.

Horeca Trade is rebranding “to become part of a greater network and to operate under the Bidfood umbrella representing the group in the Middle East as Bidfood ME.

“This is an exciting step for us. With one face and one voice, we are more confident than ever about delivering outstanding product service solutions, market strategies, and sustainable business growth to our customers, suppliers, and shareholders alike,” Jad Asaad, Bidfood UAE marketing manager said.

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