John Riad has over 22 years of industry experience, which led him to his current role as general manager of the world’s largest Hampton by Hilton.
In 2023, the hotel’s results were impressive, with the second half of the year bringing in the highest total room and F&B revenues since opening.
The property also prioritises sustainability and responsible tourism, receiving the RAK Green Hotel Award in 2022. Initiatives include installing a Biodigester food composter, that converts food waste to greywater, recycling and plastic waste reduction, and the use of food management system Winnow.
Here, he shares his thoughts on hospitality in 2024. He said: “I observe the fluctuation and flow of the hospitality industry with a keen eye.”
John Riad’s predictions
Sustainability takes centre stage
Guests will increasingly be conscious of their environmental impact, and hotels that prioritise sustainability through locally sourced ingredients, energy-efficient practices, and responsible waste management will be the ones attracting the most interest.
The attraction of Ras Al Khaimah
Hampton, nestled on Marjan Island, aligns perfectly with this transformative journey. Colliers’ insightful report projects a significant tourism upswing, highlighting the Wynn Al Marjan Island Resort’s potential to attract 5.5 million tourists to RAK by 2030, which far surpasses the initial target of three million. The unspoiled beaches, majestic mountains, and authentic charm of Marjan Island position it as an alluring and affordable haven, catering to travellers seeking respite from bustling cityscapes.
Adaptability is key
The hospitality industry is dynamic, and the ability to adapt to changing trends and guest preferences will be crucial for success. Hotels that can innovate and offer unique experiences will stand out from the crowd.
Growing travel aspirations
According to a recent global survey conducted by Hilton and Ipsos, travellers say they will reduce other areas of personal spending to prioritize leisure travel in 2024. We recognise that, beyond the destination, a great trip is anchored in a great stay and sharing of joy through meaningful human moments.
Our previous and future campaigns are and will be tailored to this mindset, to include unique experiences such as the world’s longest zipline and a Pearl farm adventure, tapping into the Emirate’s diverse and adventurous spirit. We’re attuned to what matters most to our guests, making every effort to transform their travel aspirations into unforgettable realities.
Personalisation and digital innovation
Hilton’s 2024 Trends Report also found that travellers will seek out consistent and seamless experiences that are hyper-personalised to their needs, from booking to on-property experiences. extends to innovations found at Hampton by Hilton Marjan Island like the Digital Key. This cutting-edge feature enables guests to seamlessly access their rooms, elevators, side doors, fitness centres, and parking garages through their smartphones. After a digital check-in, a push notification alerts guests that the Digital Key is ready for use, providing convenient and secure access throughout their stay.