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Marketing Power List 2023: Miguel Jimenez, Mondrian Doha, SLS Dubai & Hyde Dubai

Brand marketing manager Jimenez has kept his hotels ahead of the pack and always on trend

Miguel Jimenez is a seasoned marketeer who has made a significant impact on the success of three iconic hotels in the Middle East: Mondrian Doha, SLS Dubai, and Hyde Dubai. With over five years of experience at Ennismore, he has been an instrumental part of the pre-opening preparations of these hotels, and his leadership has continued to deliver exceptional results to this day.

As a key member of the Ennismore team, Jimenez has been the driving force behind the digital strategies of the three hotels, positioning them at the forefront of the hospitality industry. His exceptional leadership skills and passion for the hospitality industry have helped him lead the creative development of the hotels, with a focus on increasing profits by positioning them as the ultimate lifestyle destination for discerning travellers from around the world.

Jimenez’s innovative approach has been key to the success of the Mondrian brand, where he has translated the essence of the brand into plans and market strategies that have increased brand equity and customer loyalty.

He has launched new concepts such as Ella Mia, an exclusive and sophisticated café, and 12 Chairs, while also leading the launch of all F&B outlets of the hotel.

His focus on delivering unique experiences for guests has led to the development of initiatives such as “Taste to Go,” “Taste of Mondrian,” and “Mondrian Live,” which have provided guests with bespoke dining and entertainment experiences that celebrate the hotel’s eclectic positioning.

Jimenez’s hard work and dedication have been recognised by every team member of the hotels, and he continues to deliver consistent, enriching, and elevated experiences for all guests. His passion for the industry and forward-thinking approach have made him an integral part of the Ennismore team, and he will undoubtedly continue to lead the three hotels into excellence.

Mikel Ibrahim, Mondrian Doha’s general manager said: “We are thrilled to have Miguel as an integral member of the Mondrian family for the past five years. His ambition towards making the Ennismore hotels a cutting-edge destination, has been truly evident throughout his years. Miguel’s creativity and strategic mindset has greatly impacted the reputations of the three hotels within the region, positioning them as iconic properties for local and international guests. We are sure that this is just the beginning of Miguel’s journey and that he will be leading the hotels to new heights.”

See the full Marketing Power List 2023