Elmira Yesmakova is a seasoned director of marketing with over 10 years of experience in managing luxury hotels. Since joining SLS Dubai in February 2021, she has been instrumental in the hotel’s pre-opening preparations and has continued to make a significant impact until today, playing a fundamental role in the hotel’s success as it enters its second year of operations.
With a strong commitment to the hospitality sector and an attitude of always wanting to learn more, Yesmakova’s leadership skills and vision for the hotel have established SLS Dubai as one of the most iconic properties in Dubai since opening.
Her dedication to delivering outside-the-box experiences to every guest that sets foot in the hotel has been a key driver in the hotel’s consistent success in the Dubai market since day one.
Yesmakova played a crucial role in the successful hotel pre-opening and opening phase, achieving budgeted occupancy and revenue numbers in both rooms and F&B venues.
Her ability to lead the marketing team and deliver consistent, enriching, and elevated experiences for all guests throughout the hotel and F&B outlets has been a testament to her hard work and dedication.
As a passionate marketeer, Yesmakova continues to direct the hotel’s marketing strategy with a focus on increasing profit by positioning SLS Dubai as the place to be for unconventional and fun experiences. She has played a pivotal role in the numerous collaborations with internationally acclaimed musicians such as Will.i.am and Akon, creating an unrivalled buzz throughout the city.
She also expanded SLS Dubai’s fitness offerings by collaborating with up-and-coming fitness professionals and enthusiasts, local and international boutique gyms, introducing sky-high bootcamps, yoga sessions, and boxing classes, positioning SLS Dubai as a fitness hub, too.
Yesmakova’s success can be attributed to her ability to challenge the norms, push boundaries, and plan strategically. She is well-informed about all that is happening at the hotel, ensuring that everything runs smoothly and that each element is carefully considered. With Yesmakova’s dedication and leadership, SLS Dubai is poised for continued success, and she is sure to take the hotel to new heights.
The hotel’s general manager Spencer Wadama said: “We are delighted to have Elmira as an integral member of the SLS family. We have seen spectacular results in the hotel’s marketing strategy since its opening, which has led to big financial gains.
We are sure that Elmira’s ongoing commitment, leadership, creativity, and crucial relationships in the market will not only continue to deliver unique experiences to the hotel’s guests, but also position SLS Dubai as a must-visit hotel for guests from all around the world. We appreciate and respect her expertise, which she brings to SLS Dubai every day.”