25hours Hotel One Central has taken Dubai by storm and become one of the most talked about new hotels the city, thanks to the dynamic marketing strategies spearheaded and implemented by Joshua Craddock.
At the time of nomination, Craddock has achieved a total of over US$3,625,331 in PR AVE and a media reach of 193,711,762 through PR activities and marketing pushes.
He also helped with the creation of five websites for the hotel and the individual brands within dedicated to converting traffic, including Ernst Biergarten & Wirtshaus, Monkey Bar, Tandoor Tina, Extra Hour Spa and Nomad Day Bar.
From social media generation, to F&B marketing, to billboards, to parties and events, Craddock has leveraged every vertical he can to make his hotel a roaring success.
Highly commended: Rosemarie Tacorda, Park Hyatt Dubai
Hotelier Middle East Awards 2022
The largest and most competitive Hotelier Middle East Awards ever took place on Thursday, September 8, 2022, at the JW Marriott Marquis Hotel Dubai, in which more than 500 professionals came together to recognise the greatest success stories of the year.
The event featured entertainment from The International Playboys and DJ Lobito.
Event sponsors include Lyre’s Non-Alcoholic, Duetto, Technogym, Red Bull, Rent-A-Towel, African & Eastern and Sketches, 800Doctor, who presented IV therapy sessions to two winners, and DNA Genome tests for fitness and nutrition profiling (in association with Dante Labs) to two more winners.