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General Manager Power 100 2022: Anna Collier, Sheraton Grand Hotel, Dubai

A general manager with sterling results any way you look at it

Across almost all departments and all KPIs, GM Anna Collier has secured double-digit improvements YOY. In the past 12 months, Sheraton Grand Hotel, Dubai has seen a boost in everything from revenues and GOP, to staff promotions and female representation, to charitable efforts.

Under Collier, the Marriott hotel has seen a 46 percent increase in revenue YOY; a 250 percent increase in net operation income and a 100 percent increase YOY in GOP – a historic high in 2021.

In terms of staff, the internal Associate Engagement Survey saw a score of 93 percent this year – one of the highest in the region. Internal transfers and promotions were achieved by 27 percent of the workforce in the last year. As it stands, half of the hotel’s management team are female.

Onto sustainability and CSR, Collier and the team in the last 12 months raised funds for breast cancer research in partnership with Al Jalila Foundation and gave away over 100 food packages during the annual ‘Iftar For Cabs’ initiative during Ramadan.

Under her, there has also been a five percent saving on energy consumption versus 2020, which increased the profit in 2021 by AED250,000. The hotel can also boast a 10 percent increase in recycling which resulted in a reduction in the use of paper and a saving on cans as part of Dubai Municipality’s ‘Can Campaign’, and reduced food waste by 57 percent.

Marriott International vice president full service & luxury franchising Europe, Middle East and Africa, Morten Skumsrud shared: “There are those moments in your career when you partner with someone and you just know it is going to be a fantastic partnership. This is exactly how I felt the first time Anna and I connected and from that moment I just knew I had a true hotelier as one of my new partners. Anna has a plethora of amazing attributes as a leader, but if I had to choose one that truly stands out it would be that of her passion for our industry, for her guests and for her close-knit team on property. For Anna hospitality is all about creating that personal connection which makes you feel welcome regardless the occasion.”

See the full General Manager Power List 2022