Accor appoints vice president commercial for India & South Asia

Kerrie Hannaford has been working with Accor since the last 15 years

Kerrie Hannaford
Kerrie Hannaford

Hospitality group Accor Hotels has appointed Kerrie Hannaford as the vice president commercial for Accor India & South Asia.

An industry sales and marketing veteran, Hannaford has been part of the Accor family since the last 15 years.

After holding positions at IHG and Starwood Hotels (now part of Marriott) in Australia, she joined Accor in 2005.
In 2007 Hannaford was appointed to head sales, distribution & revenue management for Australia and then moved to New York City as the vice president of global sales for North America.

In 2013 she was promoted to senior vice president where her role was expanded to cover the management of Central America and the Caribbean Hotels in addition to USA and Canada.

Prior to her current role, Hannaford was working as the area director of sales and marketing at Accor New Zealand, Fiji and French Polynesia leading the sales, marketing and distribution direction for all brands and hotels within the region.

Speaking about her appointment, Jean-Michel Cassé, COO, Accor India & South Asia said: “Being well networked and with complete mastery over Accor processes and systems in sales, marketing and distribution, Kerrie will be able to embrace her new role very quickly. Basis her vast knowledge and experience within Accor, she will be able to integrate and capitalise on our current team strengths and add tremendous value to us in the best interest of our hotels network in India.”

Hannaford has a bachelor of business from Macquarie University, Sydney, Australia.

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