Will.i.am becomes voice of Expo 2020’s global campaign
Emirati singer and Expo Ambassador Hussain Al Jassmi features in Arabic version
American rapper and producer, will.i.am has been revealed as the voice of Expo 2020 Dubai’s global campaign.
The ‘Be There’ film, which suggests how Expo 2020 plans to add to the global lineage with the attractions that await visitors to the event is a cinematic montage that recounts invention milestones in history such as the understanding of gravity, the construction of the pyramids and mastering aircraft flight.
An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jassmi who earlier this month was announced as an Expo 2020 Dubai Ambassador.
Expo 2020 Dubai Bureau’s executive director, Najeeb Mohammed Al-Ali said: “The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future. It is exactly the emotion and optimistic feeling that we are looking to achieve at Expo 2020 Dubai – to ignite and inspire the world, come 20 October 2020. We’re excited to share more insight into what visitors can expect when they come to Expo 2020 Dubai. We want to encourage people from around the world to come to learn, discover, and be inspired by how collaboration and an innovative spirit is helping to make the world a better place, one global goal at a time.”