Sabre Corporation appoints regional director for strategic markets

Aditya Varma brings more than 20 years of experience in the aviation and travel industry

Aditya Varma.
Aditya Varma.

Sabre Corporation, the global technology provider to the travel and tourism industry has appointed Aditya Varma as a regional director for Sabre Travel Network Middle East (STNME) based in the region’s headquarters in Bahrain.

Aditya will lead the sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar, key growth countries for Sabre in the Middle East. He is tasked with managing customer relationships as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.

STNME’s vice president, Abdul-Razzaq Iyer said: “Aditya has extensive sales and customer management experience across multiple regions which makes him a great addition to our leadership team.”

He added: “As we continue our mission to reimagine the business of travel, Aditya’s role will be essential in supporting our strategy and sales operations while we continue to identify innovative technology and solutions to drive our customers’ and the travel business forward.” 

Varma brings more than 20 years of experience in the aviation and travel industry. He has worked across geographies including the Middle East, Africa, India sub-continent and Russia managing multinational teams and growing his sales excellence expertise. Aditya joins Sabre from Travelport where he was the regional manager for distributor markets in Middle East and South Asia. Prior, he held senior commercial positions with KLM and Air Arabia, the first low cost carrier (LCC) in the Middle East.

Commenting on his current position, Varma said: “It’s such an exciting time to join Sabre when the level of innovation and diversification across the travel industry is at its peak. Sabre is undergoing a remarkable evolution and I am looking forward to helping increase our customers’ footprint in the region.”

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