Dubai Tourism provides key destination insights
The director-general of Dubai Tourism highlights that Dubai’s third largest source market is UK
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) held a series of strategic meetings with UK-based tourism and media companies in London.
They finalised destination insights including the festivals sector and highlighted the emirate’s commitment to its third largest source market, as part of efforts to further boost British tourist arrivals.
Led by Dubai Tourism’s director-general, His Excellency Helal Saeed Almarri, the discussions enabled the department to strengthen relationships with trade partners to provide visibility for the diversity of Dubai’s offerings across the travel and trade ecosystem in the UK. HE Almarri also provided insights into future growth plans and marketing initiatives to drive awareness while discussing ways in which Dubai Tourism could work with British stakeholders in line with Dubai’s Tourism Vision 2022-2025.
Commenting on the meetings, HE Helal Saeed Al Marri said: “Maintaining robust global partnerships and deep-rooted stakeholder networks across our markets lie at the core of Dubai Tourism’s strategic efforts, enabling a unified ecosystem that accelerates our goal of becoming the world’s number one most visited, revisited and recommended city. We remain committed to ensuring that our valued partners – both, locally and globally – are well aligned with the emirate’s tourism strategy and are empowered to collectively leverage diverse campaigns and concerted efforts to ensure Dubai remains a perennial favourite for British travellers.”
Tour operators and destination management companies who attended the meetings included Thomas Cook and dnata.
Despite Brexit conversations impacting travel sentiment from the country, the department’s custom market-specific approach continues to guide targeted activations, marketing campaigns and business partnerships with industry players.