Amwaj Rotana appoints director of marketing and communications, human resources

Deema Sartawi and Pierre Basmadjian have 15 years’ experience each

Deema Sartawi
Deema Sartawi
Pierre Basmadjian
Pierre Basmadjian

Deema Sartawi has been appointed the director of marketing communications for Amwaj Rotana, while Pierre Basmadjian joined the team as the director of human resources.

Sartawi who joined Rotana in 2002, has held various executive positions including the cluster director of marketing and communications at Al Bustan and Al Murooj Rotana in Dubai. She also assisted the pre-opening team of Burgu Arjaan and Tango Arjaan by Rotana in Istanbul, Turkey during the opening phase for six months.

Prior to her appointment, Sartawi recently held the position of the director of Al Bandar Rotana and Al Bandar Arjaan by Rotana, where she participated in the pre-opening development of the two hotels at Dubai Creek.

She brings over 15 years of experience in the marketing field and will be responsible for developing and implementing marketing strategies as well as promoting brand awareness through effective marketing campaigns and public relations.

Meanwhile, Pierre Basmadjian Amwaj Rotana’s director of human hesources has held various executive positions including corporate director of HR at the Rotana Corporate Office and pre-opening HR director of the Novotel and Adagio Abu Dhabi Al Bustan and Yas Island Rotana & Centro Yas Island.

An Armenian national, Basmadjian, whose experience spans over 15 years in the hospitality industry, will be responsible for driving the property’s human resources strategy and day to day operations.

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