Six Senses Zighy Bay hires sales and marketing director
With over 15 years’ experience in the hospitality sector, Graf aims to foster strong relationships with key business partners and drive the chain’s overall success.
Six Senses Zighy Bay has appointed Katja Graf as director of sales and marketing.
Graf brings over 15 years’ experience in the hospitality industry, working across Europe, Asia and the Middle East.
She started her career in 2006 as the leisure sales manager at the Intercontinental Vienna, Austria for two years, then re-located to the UAE to be part of the pre-opening of the Atlantis the Palm as business development manager till 2009.
Graf then had a stint as director of travel trade & airline sales at IHG’s Dubai Festival City and later moved to Jumeirah as a cluster director of leisure sales until 2012.
In 2012, she moved to Jabeel Saray as director of sales, where she was responsible for developing sales strategy for international markets including Russia, the UK, Germany, Asia and the GCC.
Graf has also worked for the Intercontinental Davos in Switzerland and the Jumeirah Maldives in sales and marketing roles.
Commenting on her appointment at Six Sense Zighy Bay, Graf being part of the hotel chain gives her the chance to “explore new opportunities”.
“With a strong team and leadership, we’ll be designing a new strategy to further establish and empower our presence in the GCC and international markets, creating authentic experiences for our guests by connecting them on a personal level,” said Graf.