IHG introduces ‘sleep initiatives’

Research done by the brand reveals that 80% of travellers struggle to sleep

Pascal Gauvin, CEO for IHG across India Middle East and Africa
ITP Images
Pascal Gauvin, CEO for IHG across India Middle East and Africa

IHG Hotels & Resorts recently revealed that a lack of sleep is a primary concern for travellers, with four in five stating they have trouble sleeping when travelling away from home.

For this purpose, the brand has introduced sleep initiatives. Designed to provide guests with undisturbed sleep, Crowne Plaza Hotels & Resorts' Sleep Advantage Programme offers guests cotton bed linen and 'This Works' aromatherapy line that contain essential oils.

Holiday Inn came up with The Pillow Menu which offers guests’ options determined by firmness as well as type of fill.

Talking about the initiatives, IHG’s managing director, India, Middle East & Africa, Pascal Gauvin said: “A good night’s sleep refreshes you for the day ahead, improving concentration, self-confidence and mood, which directly impacts a guest’s experience when travelling for business or pleasure. With so many travellers experiencing sleep disruptions, we want to do everything possible to ensure our guests have a restful sleep so they can get the most out of their trip. At IHG, we are continuously looking at new ways that we can enhance the guest experience.”

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