Expedia Partner Solutions gets an API upgrade
The move aims to improve the traveller experience and boost conversion rates
Expedia Partner Solutions (EPS), the B2B brand of Expedia Group, has announced the upgrade of its API platform, EPS Rapid. Version 2.3 includes three major enhancements and more than 25 additional upgrades to better meet the needs of EPS’s travel partners and to drive their conversion rates.
Expedia Partner Solutions President Ariane Gorin, said: “Since we launched EPS Rapid in 2018, our unparalleled technology has fuelled the success of many travel businesses. The world of travel moves fast though, and that’s why we work tirelessly to enhance our API by releasing regular version updates based on the changing needs of our partners, helping them increase traveller satisfaction and drive loyalty.”
A major enhancement is the introduction of Value-Add-Promotions, through which travel partners can increase traveller loyalty. A recent study found that 91% of consumers are asking for rewards they can use. EPS’s travel partners can now reward travellers with additional benefits, from free show tickets to 10% off food and drink, with the introduction of Value-Add-Promotions on more than 17,000 properties.
Another improvement is the Cross-Sell Recommendations API. Thanks to EPS’s machine learning models, travellers can now receive alternative property recommendations tailored to their needs, based on their flight information. The Cross-Sell Recommendations API uses data from over 3,000 airports and over 500,000 properties to train the recommendations model and to show the most relevant properties to each traveller. For travel partners, these new recommendations should result in better conversion rates and traveller satisfaction.
Finally, EPS Conversations has been introduced to provide a more seamless travel experience for travellers. EPS Conversations enables travellers to communicate directly with properties after completing a booking, an ideal solution for vacation rentals when travellers frequently need to confirm how to access the property or find the keys. One of EPS’s OTA partners has already seen a more than 10% reduction in overall cancelation rates (both traveller cancelations and property cancelations) since implementing EPS Conversations five months ago as part of a pilot.
EPS Rapid 2.3 also enables a smoother front desk experience, as it allows for traveller and payment handling instructions to be passed through to a property at the time of booking.