Hospitality industry ‘will recover’ says Dubai's Sunset Hospitality Group CEO

Antonio Gonzalez believes demand will return this year

SushiSamba is planned for The Palm Tower in Dubai
SushiSamba is planned for The Palm Tower in Dubai

Sunset Hospitality Group CEO Antonio Gonzalez has said we could expect to see a rising demand for restaurants, bars, and lounges before the end of the year.

With a number of key openings planned for 2020, including bringing SushiSamba to the Middle East for the first time, prior to the pandemic, Gonzalez is still optimistic the group can continue to grow.

He said, “It is difficult to forecast when the hospitality industry will witness a full recovery - we hope to start seeing this from Q4 2020 or Q1 2021 - but without a doubt, it will recover.

“We have very tough times still ahead during the coming months, but at Sunset Hospitality, we believe that the key to long-term viability and success is providing memorable experiences.

“We are confident that the simple principles that made us successful will still be relevant in the future, and we will continue to offer our guests amazing experiences, great value, the very best quality food and warm, professional service,”

While admitting projects may face delays because of the pandemic, which he called “the biggest challenge our industry has ever faced”, Gonzalez still plans to grow Sunset to over 30 venues.

He said, “With the right support of landlords, suppliers and partners we can ensure our company will emerge strong, and that our key strategic projects for expansion, although they may face delays, will be ultimately be implemented as the markets recover. We remain committed to developing all the projects we have previously announced and introducing fresh brands and concepts into the market.”

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