F&B concepts revealed at FIVE Jumeirah Village

A street food concept, a craft pub and a nightlife venue will join the hotel’s all-day dining outlet

Jaydeep Anand
ITP Images
Jaydeep Anand

FIVE Hotels and Resorts CEO Jaydeep Anand has given Hotelier Middle East some insight into what’s to come in terms of F&B at the group’s FIVE Jumeirah Village Hotel which opened on September 2.

The property’s all-day dining restaurant, featuring international cuisine, is currently open and will be joined by a concept called Soul Street.

Anand explained: “The concept is global street food, so the restaurant is designed as a street so we actually put tarmac on the flooring of the restaurant. We took off the marble and added road signs and a fire hydrant, so its street food experience.”

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According to Anand, the culinary team was hired with authenticity in mind: “We brought our Mexican chef in from Mexico and we have our Thai chef who is from Bangkok, our Indian chef is from India, so we’ve travelled  and brought the chefs back. We haven’t hired Dubai chefs even though they might be an Indian or Thai. We are bringing authentic street food into the restaurant.”

There is also a pool bar and next year, a craft pub followed by a night life venue. However, Anand wasn’t very forthcoming the details: “As we get closer, we will disclose on that. Hopefully we can have a night club concept in the future, we’re still debating.”

He seemed happier to talk about current goings on, saying: “The market is great. We have a lot of expats in Jumeirah Village, we cover JVT, Sports City, Motor City, Arabian Ranches and Barsha South so it’s a big catchment area where there’s no competition. On The Palm, if I threw a stone, the stone would hit a hotel. That’s how close we are to competition. But here, of this caliber, this architecture and targeting the luxury millennial market, it doesn't exist.”

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