Atlantis, The Palm partners with Addmind Hospitality

The collaboration features the launch of the WHITE Beach in November 2019

White Beach
White Beach

Atlantis, The Palm and Addmind Hospitality have joined forces to launch the beach club destination, WHITE Beach.

Launching in November, WHITE Beach will encompass beach areas, a live event space, a restaurant with terrace as well as a shore-side infinity pool.

Commenting on the launch, Addmind Hospitality’s CEO and founder, Tony Habre said: “We are delighted by the local and international recognition that WHITE has acquired in the past decade. To see this brand now join forces with one of the world’s most important business and leisure destinations, is nothing short of promising for the strategic development of WHITE into a global lifestyle brand."

Atlantis Resorts and Residences’ executive VP and managing director, Timothy Kelly said: “We are proud to add yet another unique and special venue to our ever-evolving resort. We are excited about our partnership with Addmind and leveraging their success as the leading nightlife operator in the region. This adds another dimension to our expanding entertainment experiences at our resort with Wavehouse, Aquaventure and celebrity chef restaurants. Our objective is to continue to break boundaries in the culinary and entertainment realm globally, as we progress with the launch of The Royal Atlantis Resort & Residences in Q3, 2020”.

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