Accor, Air France-KLM add benefits to loyalty programme partnership
Members of Le Club AccorHotels and Flying Blue will simultaneously earn points, miles while travelling with both companies
Accor Group and the Air France-KLM Group are strengthening their existing partnership by offering a dual reward scheme to their entire global loyalty customer base.
Every time customers travel on a flight marketed and operated by Air France or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points.
To use the Miles+Points service, members must link their accounts through either one of the loyalty programmes' website.
Accor chairman and chief executive officer Sebastian Bazin stated: “The partnership between Air France-KLM and Accor has been enhanced for the benefit of our most loyal members. It brings together two formidable players in global tourism and rewrites the rules of loyalty building. The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL – Accor Live Limitless – will bring to life our “augmented hospitality” strategy and extend beyond mere hospitality and into the day-to-day lives of its members. This major partnership will contribute to realizing this promise, leveraging the international footprint of both Groups.”
Air France-KLM CEO Benjamin Smith added: “Meeting and exceeding customer expectations is our goal. Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points, and we are glad we could develop this together with our partner Accor, for the benefit of our joint customers. We aim to position Flying Blue as a leading airline loyalty programme by continuing to enrich the customer journey at every step.”