Hotel cleaning protocols are priority for Wyndham Hotels & Resorts

Dimitris Manikis tries to help define ‘new normal’ in the post-pandemic world

Wyndham hotels & resorts, Hygiene

With borders reopening, planes returning to the skies and more and more people venturing out of their homes for the first time in months, people across the globe are starting to acclimatise to the ‘new normal.’ For some this could be mandatory face masks, for others it could be capacity limits. For Wyndham Hotels & Resorts, it is putting health and hygiene above all else.

Speaking to Hotelier Middle East, Wyndham Hotels & Resorts president EMEA Dimitris Manikis said stellar hygiene is paramount to get guests back into hotels.

On the topic of hygiene, he said “Now more so than ever, travellers will be looking for brands that they can trust, not only for quality but also for cleanliness and safety. From the outset, our key focus is on the safety and well-being of our partners and team members, whilst working to restore our guests’ confidence and excitement in travel.“

Like other hotel groups, Wyndham has worked to rapidly roll out a company-wide hygiene initiative to standardise practices at its hotels. The ‘Count on Us’ initiative has the group team with Ecolab to gain access to industry-standard cleaning products and health items.

Manikis explained: “We want guests to know they can ‘Count on Us’ and that their safety, their health, and their well-being is what matters most. It’s about providing comfort and also peace of mind when guests stay with us. These are the measures that will set our hotel partners in EMEA apart as we prepare to welcome back travellers together.”

For Manikis, campaigns such as these are as much about curbing the spread of coronavirus as they are about rebuilding confidence in hotel guests. He revealed over the past few months, Wyndham has conducted surveys which found consumers and travel buyers demand to see a detailed hygiene practice in any hotel.

He added: “Building trust between hotelier and customer is paramount, with businesses pivoting towards presenting their services in a way that makes the guest, and the staff who take care of them, feel comfortable, confident and protected.”

He stressed that hygiene is the number one way to instil confidence in travellers. “Hotel cleaning protocols are at the top of the list when it comes to regaining traveller confidence, and this must be highly visible. Enhanced hygiene protocols and retraining staff on best-in-class hygiene standards are absolutely vital in this regard,” said Manikis.

When asked exactly what the ‘New Normal’ looks like for Wyndham and the industry as a whole, Manikis suggested: “Stricter compliance with new hygiene expectations and regulations will become commonplace, and hoteliers will need to review their property's cleaning and sanitisation processes. We are also seeing acceptance of innovative technologies across a number of industries including our own, where digital and contactless services are increasingly becoming the norm. Looking ahead, hoteliers will have to protect their teams, stabilise their business and operations to reflect the new normal, build contingency plans and start playing offence, and not just defence.”

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