Revealed: How technology is ‘revolutionising’ IHG’s hotel service

IHG is exploring technologicial routes to improve guest experiences across the world

Image used for illustrative purposes only
Image used for illustrative purposes only

The Intercontinental Hotel Group (IHG) has told Hotelier Middle East that it is planning its “next wave” of technology through an attribute based pricing system.

Speaking at the Arabian Travel Market show at Dubai’s World Trade Centre, IHG’s vice president for sales and marketing, IMEA, James Britchford, explains how the group is going to capitalise on the need for technology across the world.

One of the areas set to be explored by the hotel group is a system named attribute based pricing.

Did you like this story?
Click here for more

“The best analogy that I can give you about attribute based pricing is if you look at what the airlines are doing where they are reclassifying their seats. If you are on an emergency exit seat, you have to pay extra,” Britchford told Hotelier Middle East.

“Our hotels will be able to look at how we price different floors, different rooms, which will add more value to the guest. This will revolutionise how we manage our inventory.”

He added that guests will be able to request what is “important to them” such as a firm pillow or a room on a high floor away from the elevator through the system.

“You can put this into your profile on the app and then you do not need to repeat yourself when you go and stay in our hotels elsewhere,” Britchford added.

The hotel firm also revealed that it is exploring artificial intelligence across the hotel group through a room service robot that is currently being piloted in the USA and China.

Britchford explained that guests can order food through its app which is delivered to a guest’s room without human interaction.

However, he revealed that the group has no plans at the moment to introduce this service in the Middle East.

Last year, the group introduced a global reservations system, IHG Concerto, across more than 5600 hotels around the world.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine