Atlantis, The Palm to showcase the world's largest canvas
Artist Sacha Jafri will complete the painting before it's auctioned to raise $30 million
Five-star Dubai resort Atlantis, The Palm will showcase the world’s largest art canvas in November this year. Created by famous artist Sacha Jafri, the canvas is hoped to raise in excess of AED110 million (US$30 million) for charity.
Dubbed as the ‘Modern-day Sistine Chapel’, the canvas covers the Atlantis ballroom floor, coming in at just under 2,000 sqm or around the size of two football pitches. Jafri has spent 24 weeks on the painting, with plans to finish the piece on September 10.
With the support of The United Nations Children's Fund (UNICEF), the United Nations Educational, Scientific and Cultural Organisation (UNESCO), together with The Global Gift Foundation, Atlantis, The Palm, Dubai Cares, and the UAE Government, the canvas is the flagship piece in the artist’s ‘Humanity Inspired’ charity drive.
Money raised from the sale of the artwork will go towards installing internet connectivity in some of the world’s poorest regions, enabling those in need to learn about medicine, healthcare, vaccines and sanitation.
The ‘Humanity Inspired’ initiative is under the Royal Patronage of HE Sheikh Nahayan Al Nahayan with the additional backing of various entities of the UAE Government & Public Sector including UAE Ministry of Education, UAE Ministry of Tolerance & Coexistence, and the Dubai Department of Tourism and Commerce Marketing (DTCM).
Jafri said: “After a conversation with UNICEF earlier in the year, my eyes were opened to the fact that an estimated 385 million children live in extreme poverty around the world and these children are twice as likely to die in childhood. These numbers have almost doubled in the last four months due to the COVID-19 pandemic. This pandemic has affected every community across the globe and taken the lives of thousands, but it has also changed our mindset, and this means we have a window of opportunity for change.
My painting, ‘The Journey of Humanity’ will support the delivery of improved education, healthcare and connectivity, as well as create vital funds in support of the poorest and most desperately in need areas and regions of our planet. I hope that my ground-breaking creation will help to further advocate global logistical support for health and sanitation within the worst hit refugee camps, slums, town-Ships, shanties, favelas and poverty-stricken communities of the world. I thank Dubai Cares and Atlantis, The Palm for making my dream come true.”
Timothy Kelly, Executive Vice President and Managing Director, Atlantis Dubai said: “As one of the world’s leading family destinations, we are honoured to support an initiative that will help to unite and strengthen different societies at a time when we need it most, while capturing the imaginations of children and their families across the globe. This initiative, which aligns itself with our ongoing corporate social responsibility efforts, will achieve many milestones while raising much-needed support for children, as well as bring positive change into the lives of so many. We are proud to support Sacha Jafri, Dubai Cares and other global charitable organisations in this humanitarian initiative.”
The painting will be broken down into 60 framed and signed pieces before being auctioned at a charity event in December.