Established by Sir Rocco Forte and his sister Olga Polizzi in 1996, Rocco Forte Hotels is a family of 11 individual landmark luxury hotels and resorts, predominantly in European locations.
In 2017, the group marked its Middle East debut with the opening of the 210-key Assila Rocco Forte Hotel in Jeddah, Saudi Arabia, which also offers 94 residential suites.
“The Middle East represents a new market and an exciting opportunity for growth in a vibrant and diverse city, which heralds both business travel and the advance of the post-oil tourism in Saudi Arabia. I have personally travelled extensively in the Middle East and have been fascinated and enchanted by its people and landscape, and look forward to discovering so much more about the Middle East with the opening of the Assila,” Sir Rocco Forte said when the hotel opened.
While the group’s current portfolio is largely based in Europe, there are plans to branch further afield to the USA, Middle East and Asia as it aims to double the number of properties over the next five years.