20

Vincent Miccolis

Country general manager, Middle East and Turkey, Ascott Limited
During the last 12 months, Miccolis and his team have been busy with properties all over the region, installing pre-opening teams where needed

It is perhaps not altogether surprising to find out that Vincent Miccolis, The Ascott Limited’s country general manager for the Middle East and Turkey, admires Napoleon Bonaparte for his strategic leadership and his ability to impart a shared vision of an empire to the entire French nation, an ability that Miccolis describes as “astonishing”.

While the expansion of The Ascott Limited’s stable of brands in the Middle East has not been Napoleonic, of course, the Singaporean serviced residence operator, under Miccolis’ leadership for the past three years, has been an unstoppable juggernaut. He spearheaded the company’s entry into new markets such as Turkey, Oman, and Saudi Arabia, the latter having proven to be exponentially welcoming to the company.

During the last 12 months alone, from the summer of 2016 until July 2017, Miccolis and his team have been busy with properties all over the region, installing pre-opening teams where needed. The newest additions to the portfolio are Spectrum Residences, Jeddah, Saudi Arabia; Ascott Makkah, Saudi Arabia; Citadines Culture Villages, Dubai; Citadines Al Ghubrah, Muscat, Oman; Ascott Corniche Al Khobar, Saudi Arabia; Citadines Al Khobar, Saudi Arabia; Ascott Villas, Riyadh, Saudi Arabia; Somerset Downtown Al Khobar, Saudi Arabia; and Citadines Abha, Saudi Arabia.

On the marketing and branding front, under Miccolis’ stewardship, the company signalled a serious intent to increase its share among Arabic travellers with the launch of an Arabic-language website. Changes in the organisational structure reflect a focus on yield rates and revenue at properties throughout the region, with the implementation of a centralised GCC reservations and revenue
management team.

Miccolis, whose travel schedule is relentless, is still intent on raising the company flag in completely new markets, setting his future expansion sights on the emerging market of Iran, as well as the continent of Africa. Nevertheless, this does not mean that he is taking his eye off the ball when it comes to growth in his regional home base.

According to Miccolis, Ascott will continue to pursue rapid expansion in the region by seeking strategic alliances with selected partners. A multi-pronged strategy is planned for the group’s expansion across all continents, whether through strategic partnerships, acquisitions, management agreements, or franchising, in order to contribute to reaching the goal of 80,000 units by 2020.

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ALEX KYRIAKIDIS
President and managing director
OLIVIER GRANET
Managing director and chief operating officer
PASCAL GAUVIN
Chief operating officer, India, Middle East and Africa
MARK WILLIS
Area senior vice president Middle East, Turkey, and Africa
ANDREAS MATTMÜLLER
Chief operating officer, Mövenpick Hotels & Resorts
ALI HAMAD LAKHRAIM ALZAABI
Founder, president, and CEO, Millennium Hotels & Resorts
OMER KADDOURI
President and CEO
ROBERT KUNKLER
Chief operating officer
KAMEL AJAMI
Vice president operations
AMINE MOUKARZEL
President/ partner
IGNACE BAUWENS
Wyndham Hotel Group regional vice president
SAMI NASSER
COO luxury brands
PETER FULTON
Group president – Europe, Africa, Middle East, and Southwest Asia
HUSSAIN SAJWANI
Chairman
Simon Casson
President – hotel operations, Europe, Middle East & Africa
Dr Badr Al Badr
Chief executive officer
Antoine El Sayegh
President
Imad Elias
CEO
Vincent Miccolis
Country general manager, Middle East and Turkey
Mohamed Ahmed Awadalla
Chief executive officer
Henk Meyknecht
Chief operating officer, Middle East and Africa
Andrew Shaw
Assistant vice president — development EMEA
Laurent A. Voivenel
Senior vice president, operations, and development for the Middle East, Africa, and India
Sumair Tariq
Managing director
Baran Turkel
Managing directorTurkey, Middle East, and Central Asia,
Hatem Gasmi
Founder and managing director,
Aboudi Asali
Chief executive officer
Gabriel Escarrer Jaume
Vice chairman and CEO
Jamal Serhan
CEO and senior vice president
Hussein Ali Hatata
Vice president, hospitality division
Marc Dardenne
Group chief operating officer and interim CEO
Siegfried Nierhaus
Vice president Middle East
Rob Weeden
Vice president sales and marketing Europe
Kamal Fakhoury
Chief executive officer
Nehme Imad Darwiche
Founder and chief executive officer
Mohamed Soussan
Group general manager
Simon Coombs
President and CEO
Suparat Chirathivat
Vice president business development
David Grant Thomson
Chief operating officer
Prithvi Raj Singh Oberoi
Executive chairman
Philippe Zuber
President and chief operating officer
Anton Bawab
Regional president
Frederic Flageat-Simon
Chief executive officer
Sir Rocco Forte
Founder and chairman
Philippe Harb
Chief operating officer and partner
Ranjit Phillipose
General manager

BY THE NUMBERS

21
Previous Ranking
3
Number of years in the role
20
Number of years with the company
10
Number of operating hotels in the region
10
Number of hotels in regional pipeline

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