Since joining Hospitality Management Holdings (HMH) last year, Aboudi Asali has set the group on an ambitious trajectory, with an aim to operate 20 hotels in the region by 2020, and an additional 30 by 2026.
The group is moving full steam ahead — it announced Bahi Hotels & Resorts, a new five-star hotel brand, last year, and the environmentally friendly Ecos Hotels brand this year at the Arabian Travel Market. The Ecos brand is built around eco-conscious practices and will focus on efficiency and simplicity. The first Ecos-branded Dubai property is scheduled to open before Expo 2020 begins.
Also adding to its portfolio, HMH took over management of the 337-room Coral Al Barsha in October 2017, and opened the 403-key Coral Medina in Saudi Arabia in recent months.
“It has been an exceptional year as we are expanding into new markets with exciting investment prospects. In the UAE, HMH is continuing to manage more properties under its various brands, with one new property scheduled to open in 2020 and another two new properties in 2021,” Asali tells Hotelier.
However, the group dropped in its rankings this year after some confusion regarding its pipeline numbers. With a pipeline of 20 hotels in 2017, HMH’s pipeline this year showed eight upcoming hotels, and two new hotels added to its operational portfolio. Hotelier reached out to HMH, but a response wasn’t provided about the 10 missing pipeline hotels.