Having only entered the Middle East market in 2014, Warwick Hotels and Resorts currently operates 12 hotels, with another two in the pipeline in countries such as the UAE, Lebanon, Iraq, Turkey and Saudi Arabia.
Moving forward, Saudi Arabia and Lebanon are key destinations in
Warwick Hotels and Resorts’ expansion plans.
Earlier this year, the group announced it would open seven new hotels in Saudi Arabia during the first half of the year. These include: Al Hamra Palace by Warwick, Dabab Hotel by Warwick, Makeen Homes by Warwick, Warwick Riyadh; four luxury hotels situated in the capital, Salsabil by Warwick and Salsabil Residence by Warwick in Jeddah and Warwick Al Khobar on Corniche Road.
In 2016, the group (formally called Warwick International Hotels) completed a company-wide rebranding exercise that introduced a new company identity and logo.
Additionally, the group also streamlined its staff uniforms, guest room collaterals, colour schemes, communication materials, signage, and staff training programmes.
Serhan, with 35 years of experience under his belt, plans to “create a very strong brand for our company across the globe, especially in the MENA region, and develop a great team that makes a difference in the industry”.
Responsible for 1,800 staff in the MENA region, Serhan previously told Hotelier Middle East he believes his priority is to help people develop their skills, empowering and leading by example.
He said: “I am [at the top] in this position, however, I strive to learn and find new ways to operate.”