In the past year, Peter Fulton has been busy introducing the Hyatt House and Hyatt Centric brands to the Middle East and North Africa. Fulton tells Hotelier Middle East that the operator aims not to “be the biggest, but the most preferred brand for our associates, guests, and other stakeholders”.
He explains: “Our purpose is to care for people so they can be their best. This is our differentiator and is at the core of all we do, and it sets us apart from the other brands in the region.”
Hyatt has a total of 13 new properties in the pipeline for the MENA region across the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric, Hyatt Place, and Hyatt House brands, and also plans to expand into
Kuwait, Fulton says.
For example, Hyatt Centric – a brand that is aimed at “millennial-minded” travellers, will be arriving in the UAE with Hyatt Centric The Palm Dubai. The property will feature twin 15-storey hotel towers, and will be located at the trunk of the Palm Jumeirah.
The Park Hyatt flag will be raised with a 275-key property in Riyadh, which will boast three restaurants, a lounge, a spa and fitness centre, and 1,450m2 of meeting and events space, complete with a 1,000m2 ballroom.
The Grand Hyatt Kuwait, meanwhile, will feature 261 guestrooms, four dining options, and meeting and events facilities. The Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl will be located in a 47-storey tower situated on the southwest end of the city’s Coastal Boulevard, in Ras Al Akhdar district. And Hyatt Regency will be opening in Jeddah, Saudi Arabia, and in Aqaba Ayla, Jordan.
As group president – Europe, Africa, Middle East, and Southwest Asia, Fulton is responsible for approximately 5,000 personnel in the GCC. He says he was “fortunate to be the regional leader tasked with changing how we think as a company and how we operate our hotels”.