Lebanese hotelier, Nehme Imad Darwiche, started his career as a stewarding supervisor before progressing to leadership roles with Anantara Hotels & Resorts. Today, Darwiche has 17 years of experience in the hospitality industry. He launched Jannah Hotels & Resorts in 2013.
An encounter with a real-life Bedouin, of whom he dreamt planting olive trees in the desert, helped spark the idea from which Jannah Hotels & Resorts was born. Darwiche’s luxury brand is heavily influenced by the Bedouin culture in the Emirates.
Jannah Hotels & Resorts was formed in the Liwa Desert of the UAE. Properties in the portfolio include Jannah Burj Al Sarab, Jannah Place Abu Dhabi, Jannah Marina Bay Suites, Jannah Place Dubai Marina, and the Jannah Resort & Villas Ras Al Khaimah. Upcoming properties include Jannah Residences City Centre Abu Dhabi, Jannah Creek Dubai, and Jannah Ras Al Khor, Sharjah.
In May 2017, Jannah Hotels & Resorts announced it would build and operate Sharjah’s tallest tower, Jannah Ras Al Khor. Darwiche was quoted as saying that the tower would span 57 floors and comprise a mall, offices, a luxury hotel, deluxe residential options, and dining outlets.
It was reported in August 2016 that Jannah was on an expansion drive, with plans to add three new properties in the UAE by 2018, and an additional four by 2020. With six hotels currently operating under the Jannah brand in the country, the operator aims to have 13 hotels in the UAE by 2020. Jannah is also in talks with a property owner in Morocco about managing a hotel in the African country.