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AMINE MOUKARZEL

President/ partner, Louvre Hotels Group/ Golden Tulip Hotels MENA
His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels

Louvre Hotels Group, with a presence in more than 18 countries and 60 locations including the GCC, Levant, North Africa, and each of the MENA markets, has established a firm footing in the region under its president, Amine Moukarzel.

With more than 55 hotels classified in the mid-scale segment, and a total of 9,453 rooms operational, Moukarzel identified the region’s growing need for mid-scale branded hotels early on and positioned Louvre Hotels Group to deliver budget-friendly, bottom-line focused hotels, profitable for its investor partners. As a result, the group has been able to grow its turnover by more than 300% in less than 10 years.

His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels, repositioning it to cater to the tech-savvy millennial traveller, with 10 properties in the pipeline. The group’s economy lifestyle brand, Campanile, is currently under design development in Kuwait and Oman, with another 20 properties planned for the region by 2022. Moukarzel has also championed digital initiatives, unifying the social media platforms of the group’s properties in the MENA region.

During the past 12 months, Moukarzel’s development efforts have led Louvre to penetrate new markets such as Georgia and Kyrgyzstan, with deals signed for 2018 including Golden Tulip Design Tbilisi, Georgia, marking the brand’s first entry into Tbilisi; Golden Tulip Muscat, which will relaunch the brand in the region; Tulip Inn Modon Jeddah, the first entry into this city; and Tulip Inn Algiers Airport, Algeria. Deals inked for 2019, meanwhile, include Kyriad Salalah, Oman; Kyriad Algiers, Algeria; and Campanile Mangaf, Kuwait, while Campanile Resort Oman is scheduled for 2020.

With four decades of experience, Moukarzel is leading the group’s push to reach its goal of 15,000 rooms in operation by 2020. He remains passionate about developing and nurturing local young industry talent.

“Young GCC communities, in particular, have never been this excited about our industry, and we want to play a big role in their evolution, collaborating with ministries, technical institutes, and universities, to guide, support, and enhance the workforce locally,” he says.

While continuing to drive expansion, ensuring that the group’s six brands are represented in the region, Moukarzel is spearheading the digital migration of the group’s marketing initiatives, including the launch of a new Louvre Hotels Group MENA mobile app, the implementation of a centralised revenue management structure for the group, as well as technology systems to maximise returns for owners and intensify focus on EBITDA growth.

“We are a bottom-line focused operator through and through,” Moukarzel asserts.

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ALEX KYRIAKIDIS
President and managing director
OLIVIER GRANET
Managing director and chief operating officer
PASCAL GAUVIN
Chief operating officer, India, Middle East and Africa
MARK WILLIS
Area senior vice president Middle East, Turkey, and Africa
ANDREAS MATTMÜLLER
Chief operating officer, Mövenpick Hotels & Resorts
ALI HAMAD LAKHRAIM ALZAABI
Founder, president, and CEO, Millennium Hotels & Resorts
OMER KADDOURI
President and CEO
ROBERT KUNKLER
Chief operating officer
KAMEL AJAMI
Vice president operations
AMINE MOUKARZEL
President/ partner
IGNACE BAUWENS
Wyndham Hotel Group regional vice president
SAMI NASSER
COO luxury brands
PETER FULTON
Group president – Europe, Africa, Middle East, and Southwest Asia
HUSSAIN SAJWANI
Chairman
Simon Casson
President – hotel operations, Europe, Middle East & Africa
Dr Badr Al Badr
Chief executive officer
Antoine El Sayegh
President
Imad Elias
CEO
Vincent Miccolis
Country general manager, Middle East and Turkey
Mohamed Ahmed Awadalla
Chief executive officer
Henk Meyknecht
Chief operating officer, Middle East and Africa
Andrew Shaw
Assistant vice president — development EMEA
Laurent A. Voivenel
Senior vice president, operations, and development for the Middle East, Africa, and India
Sumair Tariq
Managing director
Baran Turkel
Managing directorTurkey, Middle East, and Central Asia,
Hatem Gasmi
Founder and managing director,
Aboudi Asali
Chief executive officer
Gabriel Escarrer Jaume
Vice chairman and CEO
Jamal Serhan
CEO and senior vice president
Hussein Ali Hatata
Vice president, hospitality division
Marc Dardenne
Group chief operating officer and interim CEO
Siegfried Nierhaus
Vice president Middle East
Rob Weeden
Vice president sales and marketing Europe
Kamal Fakhoury
Chief executive officer
Nehme Imad Darwiche
Founder and chief executive officer
Mohamed Soussan
Group general manager
Simon Coombs
President and CEO
Suparat Chirathivat
Vice president business development
David Grant Thomson
Chief operating officer
Prithvi Raj Singh Oberoi
Executive chairman
Philippe Zuber
President and chief operating officer
Anton Bawab
Regional president
Frederic Flageat-Simon
Chief executive officer
Sir Rocco Forte
Founder and chairman
Philippe Harb
Chief operating officer and partner
Ranjit Phillipose
General manager

BY THE NUMBERS

20
Number of years in the role
20
Number of years with the company
63
Number of operating hotels in the region as of July 2017
37
Number of pipeline hotels in the region as of July 2017

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