Meliá Hotels International has added to its pipeline of hotels in the Middle East and North Africa with properties including the Meliá Saidia Beach and Meliá Saidia Residences in Morocco, ME Dubai, Innside Dubai JLT Emirates Golf, the Gran Meliá Iran (revealed last year), and others in the region.
However, in the last 12 months, the operator has also decided to pull out of operating one property in the GCC due to "several circumstances" - which were unspecified - while reiterating it "enjoyed a good relationship with the owners".
While the company is family-run, it is listed on the stock market, and with average global RevPAR rising 14%, the company’s vice chairman and CEO, Gabriel Escarrer Jaume, tells Hotelier: “I’d like to mention how proud I feel about the deep cultural transformation of Meliá Hotels International, thanks to which our group, after 61 years in the market, has been able to renovate and reinvent itself to face the changing global environment.”
Last year, Jaume mentioned the operator’s digital transformation programme, MeliáDigital, and he now says he expects the impact of this initiative to be seen in direct sales growth at an annual rate of 30% in the coming years. The initial roll-out was with Mediterranean and Caribbean hotels, and has so far seen positive results.
Editor's note: This entry was edited in September 2017 to reflect developments in the property the operator had exited from.