5

ANDREAS MATTMÜLLER

Chief operating officer, Mövenpick Hotels & Resorts, Middle East and Africa
Mattmüller's aim is to operate 125 upscale and upper-upscale hotels in Europe, the Middle East, Africa, and Asia by 2020

When Andreas Mattmüller joined Mövenpick Hotels & Resorts in 2001, he was tasked with building the brand in the Middle East. Back then the company’s portfolio in the region included the group’s existing hotels in Egypt, where the regional office was based, and four hotels in Jordan.

Today, Mövenpick manages 50 hotels in the Middle East and Africa, with nearly 20 projects under development. Since Mattmüller’s ascension to the role of chief operating officer for the Middle East and Africa more than a decade ago, the group has penetrated new markets, raising flags in Ghana, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, Oman, the UAE, Tunisia, Kenya, Pakistan, Iraq, Côte d’Ivoire, Ethopia, and Nigeria. In addition, the Mövenpick Hotels & Resorts brand ranked second in the region in terms of brand recognition, according to research conducted by BDRC, an independent consultancy firm.

The past year has been extremely productive for Mattmüller. During the last 12 months, a raft of openings and new signings added to his area of responsibility. These include the Mövenpick Resort Al Marjan Island; Mövenpick Hotel Mashhad, Iran; Mövenpick Hotel & Apartments Azaiba, Oman; Mövenpick Hotel Bausher, Oman; Riva Beach Club, Palm Jumeirah, Dubai; Mövenpick Hotel Waad Al Shamal (Turaif), KSA; Mövenpick Hotel Addis Ababa, Ethiopia; Mövenpick Hotel Lahore, Pakistan; and Mövenpick Hotel El Ein Bay, Egypt.

Among the many initiatives launched under Mattmüller’s leadership was the introduction of free WiFi connectivity in hotel limousines across the Middle East, which enables guests to connect to the Internet using their personal devices or the in-car iPad.

The group’s five hotels in Jordan were also pioneers in the region in terms of implementing Oracle Hospitality Opera Cloud Services, to streamline and centralise sales, marketing, reservations, revenue management, business intelligence, and accounting functions. In addition, marking the group’s commitment to sustainability, all hotels in the Middle East received Green Globe certification.

Food and beverage concepts such as Power Bites, a dedicated menu offering healthy food choices for children, and Go Healthy, offering dishes that are good not only for guests, but also for the planet, which were initially developed by the Middle East team, expanded to become global programmes, available at all 83 hotels worldwide.

Mattmüller says that one of his responsibilities is to attract and nurture young industry talent, supporting internal transfers and promotions within the company. He continues: “We are proud to highlight that 80% of all our senior vacancies have been filled from within our company,” emphasising that, in an industry known for upheaval, Mövenpick has “maintained a very stable, motivated, and dedicated management team, with little turnover during a sustained period of time”.

To achieve its aim of operating 125 upscale and upper-upscale hotels in Europe, the Middle East, Africa, and Asia by 2020, the company intends to add to its existing portfolio and pursue diverse offerings, from city hotels to resorts and airport hotels. Mattmüller reiterates the company’s focus on a single brand strategy going forward, stating that, rather than risk dilution, Mövenpick instead prefers to “do it well”, striving to be “best in class”.

more

ALEX KYRIAKIDIS
President and managing director
OLIVIER GRANET
Managing director and chief operating officer
PASCAL GAUVIN
Chief operating officer, India, Middle East and Africa
MARK WILLIS
Area senior vice president Middle East, Turkey, and Africa
ANDREAS MATTMÜLLER
Chief operating officer, Mövenpick Hotels & Resorts
ALI HAMAD LAKHRAIM ALZAABI
Founder, president, and CEO, Millennium Hotels & Resorts
OMER KADDOURI
President and CEO
ROBERT KUNKLER
Chief operating officer
KAMEL AJAMI
Vice president operations
AMINE MOUKARZEL
President/ partner
IGNACE BAUWENS
Wyndham Hotel Group regional vice president
SAMI NASSER
COO luxury brands
PETER FULTON
Group president – Europe, Africa, Middle East, and Southwest Asia
HUSSAIN SAJWANI
Chairman
Simon Casson
President – hotel operations, Europe, Middle East & Africa
Dr Badr Al Badr
Chief executive officer
Antoine El Sayegh
President
Imad Elias
CEO
Vincent Miccolis
Country general manager, Middle East and Turkey
Mohamed Ahmed Awadalla
Chief executive officer
Henk Meyknecht
Chief operating officer, Middle East and Africa
Andrew Shaw
Assistant vice president — development EMEA
Laurent A. Voivenel
Senior vice president, operations, and development for the Middle East, Africa, and India
Sumair Tariq
Managing director
Baran Turkel
Managing directorTurkey, Middle East, and Central Asia,
Hatem Gasmi
Founder and managing director,
Aboudi Asali
Chief executive officer
Gabriel Escarrer Jaume
Vice chairman and CEO
Jamal Serhan
CEO and senior vice president
Hussein Ali Hatata
Vice president, hospitality division
Marc Dardenne
Group chief operating officer and interim CEO
Siegfried Nierhaus
Vice president Middle East
Rob Weeden
Vice president sales and marketing Europe
Kamal Fakhoury
Chief executive officer
Nehme Imad Darwiche
Founder and chief executive officer
Mohamed Soussan
Group general manager
Simon Coombs
President and CEO
Suparat Chirathivat
Vice president business development
David Grant Thomson
Chief operating officer
Prithvi Raj Singh Oberoi
Executive chairman
Philippe Zuber
President and chief operating officer
Anton Bawab
Regional president
Frederic Flageat-Simon
Chief executive officer
Sir Rocco Forte
Founder and chairman
Philippe Harb
Chief operating officer and partner
Ranjit Phillipose
General manager

BY THE NUMBERS

10
Previous Ranking
11
Number of years in the role
16
Number of years with the company
50
Number of operating hotels in the region
19
Number of pipeline hotels in the region

From social media