Aboudi Asali
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Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

It’s been barely four months since Aboudi Asali took charge as the chief executive officer at HMH — Hospitality Management Holding, and things are already changing. The group has significantly reduced the operating costs at its hotels, by approximately 15%, with an improved top line. He tells Hotelier Middle East: “What is noteworthy is that this was achieved without any redundancies.”

Asali, with more than 19 years of experience in the GCC — one year in Jeddah, three in Bahrain, and 15 years in Dubai — oversees HMH’s 12 hotels and 1,636 rooms currently in the Middle East and North Africa.

The Dubai-based hospitality firm has five new hotels under construction and five additional properties under design. A further 10 are in the pipeline in the region.

HMH recently introduced a new brand, called Bahi, which targets both business and leisure travellers. “We launched Bahi Hotels & Resorts in April 2017. It is a fantastic addition to our impressive portfolio of existing brands serving varied market segments,” Asali tells Hotelier Middle East.

Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026. He explains that the hotel operator sees a massive opportunity at the moment for mid-market and budget hotels, and says it will be working towards opening hotels in the budget range.

The operator’s next big opening is the Coral Al Madina Hotel, scheduled for next year. The property is being developed to be “the first smart hotel in Madina”, offering sophisticated technology, including “high-tech, fully computerised rooms”. The property will feature more than 400 rooms and suites, spread across 10 floors and five basement levels.

The operator’s next big opening is the Coral Al Madina Hotel, scheduled for next year. The property is being developed to be “the first smart hotel in Madina”, offering sophisticated technology, including “high-tech, fully computerised rooms”. The property will feature more than 400 rooms and suites, spread across 10 floors and five basement levels.

“It is going to be the biggest and most prestigious opening of 2018 for us,” Asali says.

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ALEX KYRIAKIDIS
President and managing director
OLIVIER GRANET
Managing director and chief operating officer
PASCAL GAUVIN
Chief operating officer, India, Middle East and Africa
MARK WILLIS
Area senior vice president Middle East, Turkey, and Africa
ANDREAS MATTMÜLLER
Chief operating officer, Mövenpick Hotels & Resorts
ALI HAMAD LAKHRAIM ALZAABI
Founder, president, and CEO, Millennium Hotels & Resorts
OMER KADDOURI
President and CEO
ROBERT KUNKLER
Chief operating officer
KAMEL AJAMI
Vice president operations
AMINE MOUKARZEL
President/ partner
IGNACE BAUWENS
Wyndham Hotel Group regional vice president
SAMI NASSER
COO luxury brands
PETER FULTON
Group president – Europe, Africa, Middle East, and Southwest Asia
HUSSAIN SAJWANI
Chairman
Simon Casson
President – hotel operations, Europe, Middle East & Africa
Dr Badr Al Badr
Chief executive officer
Antoine El Sayegh
President
Imad Elias
CEO
Vincent Miccolis
Country general manager, Middle East and Turkey
Mohamed Ahmed Awadalla
Chief executive officer
Henk Meyknecht
Chief operating officer, Middle East and Africa
Andrew Shaw
Assistant vice president — development EMEA
Laurent A. Voivenel
Senior vice president, operations, and development for the Middle East, Africa, and India
Sumair Tariq
Managing director
Baran Turkel
Managing directorTurkey, Middle East, and Central Asia,
Hatem Gasmi
Founder and managing director,
Aboudi Asali
Chief executive officer
Gabriel Escarrer Jaume
Vice chairman and CEO
Jamal Serhan
CEO and senior vice president
Hussein Ali Hatata
Vice president, hospitality division
Marc Dardenne
Group chief operating officer and interim CEO
Siegfried Nierhaus
Vice president Middle East
Rob Weeden
Vice president sales and marketing Europe
Kamal Fakhoury
Chief executive officer
Nehme Imad Darwiche
Founder and chief executive officer
Mohamed Soussan
Group general manager
Simon Coombs
President and CEO
Suparat Chirathivat
Vice president business development
David Grant Thomson
Chief operating officer
Prithvi Raj Singh Oberoi
Executive chairman
Philippe Zuber
President and chief operating officer
Anton Bawab
Regional president
Frederic Flageat-Simon
Chief executive officer
Sir Rocco Forte
Founder and chairman
Philippe Harb
Chief operating officer and partner
Ranjit Phillipose
General manager

BY THE NUMBERS

3
Number of months in the role
3
Number of months with the company
12
Number of operating hotels in the region as of July 2017
20
Number of pipeline hotels in the region as of July 2017

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