Rotana recently celebrated its 25th anniversary, having opened in first hotel in 1992.
The group is on track to open 14 properties by the end of 2018, taking the total number of operating hotels to 63. This will see the home-grown hotel operator entering new markets such as Iran and Tanzania.
On his vision for the company, president and CEO Omer Kaddouri says: “My vision for the future of the company is to take forward this legacy and further strengthen its global presence, while also reinforcing Rotana’s position as the biggest hospitality success story from the region”
Staff empowerment is an important aspect of Kaddouri’s job and he has played an instrumental role in the development of TAROT – The Accelerated Refinement of Talent – a Rotana initiative aimed at ambitious college or university students as well as existing team members who Rotana believes will drive the future of the hospitality sector. So far, 98 participants have benefitted from the programme, which is now in its fourth year. Past candidates are now holding leadership positions at Rotana.
In efforts to fulfil Rotana’s responsibility as a home-grown company, Omer is also at the forefront of the company’s ‘Duroob’ programme, which is focused on hiring nationals in every market Rotana operates in. Aimed at students, graduates, and unemployed nationals, the programme matches every individual with suitable openings and, once employed, provides them with hands-on training to hone their skills in various hospitality functions. As a result of the programme, Rotana has increased its local employee base by 4% year-on-year.
Rotana plans to achieve its target of managing 100 properties, by 2020 and double that to over 200 by 2030.
Saudi Arabia tops Rotana’s list of markets for expansion. Three properties are scheduled to open in different cities of the Kingdom by 2018 with an emphasis on its affordable lifestyle hotels brand “Centro by Rotana”.
Rotana is currently working to develop 43 new properties in 26 cities in the Middle East, Africa, and Turkey. Once complete, the new properties will add 11,087 rooms to Rotana’s inventory, taking its total number of rooms to 27,841.