DARROCH CRAWFORD
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DARROCH CRAWFORD

MANAGING DIRECTOR, PREMIER INN HOTELS LLC

Racking up an incredible 40 years in the business is Darroch Crawford. Crawford moved to Dubai in August 2006 to spearhead the growth of UK-based Whitbread’s budget brand in the Middle East and since then, has established Premier Inn as one of the strongest contenders in the region’s economy segment.

Parent company Whitbread has recognised this, with Premier Inn Dubai International Airport winning Hotel of the Year in 2011, quite an achievement considering the sizeable UK portfolio and the stringent measurements, from profits to staff turnover, required for the award.

Three hotels are open in Dubai and Premier Inn Abu Dhabi Capital Centre is set to open by November this year. With the Capital Centre hotel now complete, construction on a second property in the emirate will commence shortly and a hotel in Doha is in the design phase. 

According to Crawford, the chain has the potential to open a minimum of 25 hotels in Saudi Arabia over the next 10 years. In total, the brand expects to open at least 50 hotels in the GCC and Levant countries over the next decade.

“If we can do 600-plus in the UK then surely we can do 25-plus in a country the size of Saudi Arabia,” Crawford told Hotelier Middle East.

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ALI HAMAD LAKHRAIM ALZAABI
PRESIDENT AND CEO
SARMAD N. ZOK
CHIEF EXECUTIVE OFFICER
BANI HADDAD
VP DEVELOPMENT — MIDDLE EAST & AFRICA
SAMI NASSER
SENIOR VICE PRESIDENT, GENERAL MANAGER
PASCAL DUCHAUFFOUR
AREA VICE PRESIDENT, EUROPE, MIDDLE EAST & AFRICA
H.E. KHALID AHMED BIN SULAYEM
DIRECTOR GENERAL
H.E. MUBARAK HAMAD AL MUHAIRI
DIRECTOR GENERAL
RICHARD RILEY
CHIEF EXECUTIVE OFFICER
AMINE MOUKARZEL
PRESIDENT, SVP AND MD
ENG. AHMED AL-EISSA
GENERAL DIRECTOR FOR LICENSING AND QUALITY ASSURANCE
ULRICH T. ECKHARDT
PRESIDENT MIDDLE EAST AND AFRICA
MOHAMMED ARKOBI
MANAGING DIRECTOR
MICHAEL SCULLY
MANAGING DIRECTOR — HOSPITALITY
SIMON CASSON
REGIONAL VICE PRESIDENT, GENERAL MANAGER
PATRICK HEUZE
CHIEF EXECUTIVE OFFICER
TALAL JASSIM AL-BAHAR
VICE CHAIRMAN AND CEO
PETER FULTON
MANAGING DIRECTOR
ALAN LEIBMAN
PRESIDENT AND MANAGING DIRECTOR
JAMES PRINGLE
ACTING CHIEF EXECUTIVE OFFICER
JOE SITA
PRESIDENT
David Roberts
Executive vice president operations Asia Pacific, Middle East and Africa
DARROCH CRAWFORD
MANAGING DIRECTOR
HUSSEIN HATATA
VICE PRESIDENT - HOTELS DIVISION
PETER BLACKBURN
CHIEF EXECUTIVE OFFICER
SAMI AL-ANSARI
CHIEF EXECUTIVE OFFICER
PAM WILBY
COMPLEX GM
CHANTEL MOORE
GENERAL MANAGER
SIEGFRIED NIERHAUS
MANAGING DIRECTOR
FADI MICHEL MAZKOUR
FOUNDER AND DIRECTOR
TAREK EL SHERIF
MANAGING DIRECTOR
DAVID THOMSON
REGIONAL GENERAL MANAGER
ABDIN NASRALLA
VICE PRESIDENT
SIMON COOMBS
PRESIDENT AND CEO
VICTOR LOUIS
CHIEF OPERATING OFFICER
RON HILVERT
MANAGING DIRECTOR
PAUL ARNOLD
VICE PRESIDENT OF DEVELOPMENT, MIDDLE EAST, AFRICA AND INDIAN OCEAN