Managing director of V.Five Continents Hospitality Group Tarek El Sherif has acquired extensive experience of the Middle East’s hospitality sector through senior roles with Millennium & Copthorne Middle East and Rotana Hotels.
El Sherif took up his current role at the helm of V. Five Continents in November 2010 and since then, has strived to raise awareness of the chain, which was established as part of Emirates Associate Business Group in 2007 and specialises in operating alcohol-free hotels that reflect the heritage of Arabian culture.
V. Five Continents currently operates three hotels — Arabian Suites and Khalidia Hotel Apartments in Dubai and Mourouj Hotel Apartments in Abu Dhabi — and has 22 in the pipeline. It has contracts signed for five-star hotels in Egypt and Kuwait (under its five-star brand Palazzo) and is looking at launching properties in Doha, Egypt and Medina.
The company aims to have 15 hotels operational within the next three years, El Sherif told Hotelier.
An Egyptian national and US citizen, El Sherif’s qualifications include a Bachelor of Accounting from Cairo University, Revenue Management Diploma from Hilton College, USA and a Certification in Hospitality Marketing from Cornell.