Shaza Hotels, a joint venture between Guidance Hotel Investment Company based in Paris and Kempinski Hotels S.A. based in Geneva, has finally opened its first property in the Middle East thanks to the driving force of Simon Coombs, president and chief executive officer.
A new operator focused on niche markets, such as religious tourism, Shaza Hotels owns and operates Shaza Al Madinah and has properties committed in Marrakech, Fez, Bahrain and Cairo. It also has projects signed with Range Hospitality, a specialist developer of hotels in areas of high religious tourism, with the Al Rawdatain Gardens hotel currently under development in Karbala, Iraq.
By 2016, Shaza Hotels aims to have between 25 and 30 hotels in its portfolio, up to 10 of which will be owned by the Shaza fund managed by Guidance Hotel Investment Company.
Shaza hotels will primarily be located in the Middle East and North Africa, in places such as Morocco, Saudi Arabia and Iraq, with secondary markets being the south of Asia and key European destinations.