Bernhard Haechler

Bernhard Haechler

vice president/general manager, Shangri-La Hotel Dubai

A dual Swiss/South African National, Haechler has 34 years of experience in the hospitality industry since graduating from the Hotel School in Lucerne, Switzerland.

He joined Shangri-La Hotels and Resorts in 1993 as GM of the Aberdeen Marina Club in Hong Kong and was appointed GM of Shangri-La Hotel, Dubai in April 2002, prior to the Hotel opening in July 2003.

In May 2006, Haechler was promoted to the position of area manager and general manager, which included Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, which soft-opened in August 2007. Traders Hotel, Dubai was included in his area manager responsibility in March 2007.

In August 2008, Haechler was promoted to VP/GM, responsible for Shangri-La Hotels in Dubai and Abu Dhabi, as well as the Traders Hotel in Dubai. The Traders Hotel in Abu Dhabi which opened in August 2009 also falls under his remit.

This year has been spent preparing for the opening of Shangri-La Hotel, Doha and Traders Hotel, Doha.

Currently responsible for four properties, Haechler is also overseeing the openings of Shangri-La Hotel, Doha, Qatar and Traders Hotel, Doha, both set to open in 2013.


Gerald Lawless
president and group CEO
Rudi Jagersbacher
area president Middle East and Africa
Guido De Wilde
senior vice president and regional director - Middle East
Selim El Zyr
co-founder, president and CEO
Alex Kyriakidis
president and managing director – Middle East and Africa
Christophe Landais
managing director
Pascal Gauvin
chief operating officer for India, the Middle East and Africa
Michel Noblet
chief executive officer
Amine E. Moukarzel
Ali Hamad Lakhraim Alzaabi
president and CEO
Bani Haddad
regional vice president Middle East and africa
Sami Nasser
VP Operations, GM
Mark Willis
area vice president for the Middle East & Sub Saharan Africa
Pascal Duchauffour
area vice president, Europe, Middle East & Africa
Peter Fulton
managing director
David Roberts
executive vice president Asia Pacific, Middle East and Africa
Ulrich T. Eckhardt
president, Middle East and Africa,
Simon P Casson
regional vice president and general manager
Fadi Mazkour
regional director, founder
Mohammed H. Arkobi
VP and MD
Hussein Ali Hatata
vice president - hotels division
Kevin Wallace
president and CEO
Ziyad Bin Mahfouz
Sultan B. Al Otaibi
general manager
Hamad Abdulla Al Mulla
chief executive officer
Raj Shetty
chairman and managing worker
Magdi Samman
regional director of operations & development
Glenn De Souza
VP Int'l operations - Asia and the Middle East
Simon Coombs
president and chief executive officer
Hatem Gasmi
founder, managing director
Michel Koopman
director of operations - Middle East, general manager
Serge Zaalof
president / managing director
Peter Blackburn
president and chief executive officer
Mohamed Awadalla
area vice president
Darroch Crawford
managing director
Tarek El Sherif
managing director
Carl Henderson
general manager
Dr Ali Kasapbashi
group general manager
Shuja Zaidi
general manager, vice president of projects
Bernhard Haechler
vice president/general manager
Jiri Kobos
vice president operations
Samir Daqqaq
senior vice president, development, Middle East and Africa
Paul Arnold
vice president development - Europe, Middle East & Africa
Abdin Nasralla,
vice president
Anton Bawab
regional president
Anders Dimblad
area general manager
Russel Sharpe
chief operating officer
Daniele Vastolo
group director of operations