Serge Zaalof

Serge Zaalof

president / managing director, Atlantis The Palm, Dubai

A French native, Zaalof graduated Lycee Maurice Ravel, College Harriet Baita and ETC Hilton International Basel in Switzerland.

He began his career in hospitality with Hilton in 1978 and held various positions throughout the United Kingdom and the United States.

It was a 10 year stint with the Jumeirah Group that firmly established his credentials in Dubai, where he was involved with building both the Jumeirah Beach Hotel and the Madinat Resort into leading resorts.

Zaalof joined Atlantis, The Palm in August 2009 and has actively been involved as a key member of the executive management team and has contributed greatly to the development and strategic growth of the company.

He has been instrumental in strengthening the position of the resort as an entertainment destination with the launch of Asateer and Sandance, as well as the success of Nasimi Beach. In addition, he has overseen new food and beverage concepts including

The Burger Joint and Asia Republic.

Zaalof has also consistently driven improvement based on results from ratings agency J.D. Power.

While only responsible for one hotel, it is certainly a large one and now an iconic image of Dubai’s infamous hospitality sector.


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