Since being promoted from MENA managing director and vice president to president in November, Amine Moukarzel has focused on developing the rapidly-expanding Golden Tulip group.
Moukarzel has dedicated his entire career to Middle East hospitality and the years of expertise gained from nearly four decades in the business are being put to the test as he oversees the launch of 46 new hotels comprising 7678 rooms between now and 2016.
The group has fast-tracked its expansion in MENA over the past 23 years through a successful franchising strategy. Having established a region-wide footprint of 44 hotels, Moukarzel is now set on improving the quality of the product by increasing the number of managed hotels. As a result, only four of the group’s pipeline properties are franchised, compared with 29 of the existing 44.