It was a big year for Tarek El Sherif as he launched a new local hotel brand, Mourouj Hotels & Resorts Group.
He is responsible for the overall management and direction of the company and developing business plans for the long term future of the organisation in the Middle East region.
One of the rather unique projects that falls under his remit is the Middle East’s first ‘hunting resort’ in Al Ain.
The five-star deluxe resort joins the company’s takeover of the Concorde hotel in Fujairah, as well as the signing of an MoU for a family resort in Abha, Saudi Arabia, which is due to open early 2014.
With an influx of five-star properties on its way — all deisgned to offer healthy and alcohol-free services — the group is putting a great deal of time and investment into staff training and service.