Darroch Crawford

Darroch Crawford

managing director, Premier Inn Middle East & Africa

With 42 years of hotel industry experience, including seven years in the Middle East, British-born Crawford joined Whitbread, the UK’s largest hospitality company and owner of Premier Inn in 2000.

Following a move to the Middle East in 2006, it has been seven years of success. A highlight for Crawford of the last 12 months was when the company’s three Dubai hotels were rated first, second and third on Tripadvisor out of 109 two- and three-star hotels in the emirate, and when Premier Inn Abu Dhabi Capital Centre hit number one in Abu Dhabi.

Additional good news for Crawford and his team was the fact that in 2012 Premier Inn in the Middle East achieved a 30% like-for-like sales growth.

However, it’s about to get busy. Only one additional property opened in the last 12 months, but out of nine hotels in the company pipeline, eight of which were signed in the last 12 months, six are scheduled to open in 2014.

The focus for future expansion for the company is on opening and establishing properties in the Kingdom of Saudi Arabia, Bahrain, Doha, Muscat and Sharjah.


Rudi Jagersbacher
Pascal Gauvin
chief operating officer, India, Middle East And Africa
Guido de wilde
senior vice president and regional director - Middle East
Alex Kyriakidis
president, Middle East & Africa
Christophe Landais
managing director
Selim El Zyr
president & CEO
Gerald Lawless
president and group CEO
Bani Haddad
regional vice president for the Middle East and Africa
Ali Hamad Lakhraim Alzaabi
president and CEO
Amine E. Moukarzel
president, president
Pascal Duchauffour
area vice president EMEA
Ulrich T. Eckhardt
president Middle East & Africa
Simon Casson
regional vice president and GM
Andreas Mattmuller
chief operating officer
Josef Kufer
chief operating officer
Sami Nasser
senior vice president, operations, Middle East, Africa and India
Peter Fulton
group president
Mark Willis
area vice president for the Middle East & Sub Saharan Africa
Michel Noblet
president & founding partner
Hamad Abdulla Al Mulla
chief executive officer
Mahmoud Mokhtar
vice president of operations for KSA
David Thomson
chief operating officer
Jiri Kobos
vice-president operations
Glenn de Souza
vice president for international operations - Asia and Middle East
Moritz Klein
GM, Area GM
Anton Bawab
regional president
Paul Arnold
vice president of development, Europe, Middle East and Africa
Raj Shetty
chairman & managing worker
Ziad Al Chaar
managing director
Magdi Samman
regional director of operations & development
Sultan B. Al Otaibi
general manager
Simon Coombs
president & CEO
Mohammed H. Arkobi
vice president & managing director
Fadi Mazkour
managing director hotel division
Darroch Crawford
managing director
Hussein Ali Hatata
vice president — hospitality division
Peter Blackburn
president & CEO
Russel Sharpe
chief operating officer
Tarek el Sherif
managing director
Serge Zaalof
president/managing director
Aqeel Raees
chief executive officer
Dr Ali Kasapbashi
group general manager
Hatem Gasmi
founder and managing director
Anders Dimblad
area general manager
Horsten Ries
managing director
Patrick De Groot
general manager
Rupprecht Queitsch
General manager