An international hotelier with more than 28 years of experience, Awadalla has worked with some of the leading global hospitality companies including Mövenpick Hotels & Resorts, Hilton International and Rotana Hotels.
Awadalla joined Time Hotels Management in 2007 as the area vice president and in 2012 he was promoted to the position of CEO with overall responsibility for the company’s six hotels and hotel apartments.
He has spent the last year rebranding the company to Time Hotels and Hotel Apartments and overseeing the building of a head office that can handle many more hotels as the aim is to grow to 28 properties in the next three years.
With a frequent stay reward programme called Voila and an ‘eat for free’ scheme in place, this month sees the launch of an additional incentive and loyalty programme for bookers.
Every time a booker makes a reservation in any Time property, they are rewarded with points that can be redeemed to make purchases in selected shops at major malls.
Awadalla is currently focused on growing the Time brand and there is also a desire to increase profitability in 2014 by 15% compared to 2013.