In his first year in charge, Miccolis has restructured and started an aggressive strategy to expand The Ascott’s GCC footprint.
Vincent Miccolis has spent just 12 months as The Ascott’s area manager for the GCC, however, in that time he has led the operator’s regional expansion. As well as building on an existing presence in Dubai, Qatar and Bahrain, Miccolis intends to open a further seven properties in 2015-16 and in doing so, push The Ascott’s footprint into Saudi Arabia and Oman for the first time. The hotel operator is also exploring opportunities in Makkah and Kuwait City.
The Ascott has used a mixture of strategic partnerships, acquisitions, management agreements and franchising to rapidly assemble its regional property portfolio. In the past year, The Ascott has added the Citadines brand, the first of which will open in Jeddah in the next 18 months.
A busy schedule of property openings coincides with the work that Miccolis, an 18-year veteran of the firm, has done to improve the overall regional operations. On starting in the Dubai office, he quickly identified areas to “increase overall efficiencies and results,” he says.
“After completing a full operational analysis, a re-structure was implemented and fully operational within two months of starting in the position,” Miccolis adds.
A crucial element of the restructuring work was an increase in inter-office connectivity.
“Technology will break down geographic and personal barriers and will be present in our [business] units and in the way we work,” he explains.
“I am a big admirer of Napoleon Bonaparte — a pioneer of strategic thinking. His ability to inspire a shared vision to the whole nation was just astonishing”