It has been a busy seven months since Siegfried Nierhaus took up the role of vice president, Middle East for Steigenberger Hotel Group.
During the past year, Steigenherger Hotel Group, the ‘legacy’ German chain, has set up its regional office in Dubai and started work on Steigenberger Hotel Business Bay Dubai, due to open in the autumn.
“I take inspiration from powerful team performances. Few teams have been more successful than the 2014 FIFA World Cup winning German national side. The team inspired me greatly because of their organisation, methodology, team spirit, competiveness and down-to-earth attitude.”